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This qualitative study explores how technologically challenged Indian rural communities adjusted to the tech-driven work system successfully in the post-pandemic era.

Qualitative semi-structured interviews with multiple Indian rural households conducted in the years 2021 and 2022 were employed.

The findings highlight the critical role played by the social capital in addressing the issues that Indian rural communities were facing in their work setting as a direct result of the COVID-19 outbreak. The embedded social network and social values in rural society came to the rescue when other tangible resources were not available for everyone.

This study contributes to Bourdieu's theory of Social Capital by discovering that social capital can be utilized to gain existential advantages in extraordinary circumstances of (work) life.

Policymakers should acknowledge the presence of social capital in societies, especially rural ones. Social capital plays a significant role in the execution of relevant society-level tasks and can further help in dealing with certain materialistic impediments.

Investments in community infrastructure, education and communication strategies can enhance social capital's role in crisis response.

This study is original as it is the first one that studies the significance of social capital in a post-pandemic environment, especially when the availability of required technological resources is rare.

Technology acceptance, especially internet banking adoption, has become a vital issue in the business world today. The potential of this technology is enormous. The purpose of this study is to ascertain determinants of internet banking adoption using unified theory of acceptance and use of technology (UTAUT) and electronic service (e-service) quality, which accounts for changes in user’s intention to adopt internet banking.

The authors collected data from customers of commercial banks using structured questionnaires. The data were collected in four weeks in the beginning of September 2017. A two-stage approach of confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used for data analysis.

The results reveal that integrated UTAUT model had significant influence on user intention to adopt internet banking. Findings of the SEM indicated that approximately 80 per cent of the variance in user intention to adopt internet banking was accounted by predictors. The study schematized that assurance is the most influential factor among all other technology and service quality factors. Additionally, performance expectancy and effort expectancy were found to be positive and significant mediator variables among website design, customer service and customer’s intention to adopt internet banking.

It is recommended that both website designers and managers should focus on technology and service quality factors to boost the confidence of internet banking users. Importance performance matrix analysis suggested that managers should provide assurance to internet banking users, so that they could maintain a long-term relationship with internet banking services. The study calls researchers to test the integrated UTAUT model in other electronic commerce (e-commerce) domains such as online booking or online shopping websites.

To the best of author’s knowledge, this study is the first that extend the UTAUT model with four e-service quality dimensions, namely, website design, customer service, assurance and reliability to investigate user’s intention to adopt internet banking in developing country context of Pakistan. More importantly, the mediating role of performance expectancy and effort expectancy is examined first time within integrated UTAUT model. Furthermore, the integration of UTAUT model contributes to the advancement of internet banking acceptance and offers useful insights to researchers and policy-makers on how to enhance internet banking acceptance among customers of commercial banks.

To appraise the product positioning in an emerging market. To recognize and discuss a positioning plan for a new product. To apply, describe the Kapferer brand identity prism along with different competition levels for Kingfisher Ultra Max. To deliberate the marketing mix for improving the sales of Kingfisher Ultra Max.

United Breweries Limited (UBL) was part of UB Group, which was a business conglomerate. United Breweries Holdings Limited or UB Group was headquartered at UB City, Bangalore, India. It dealt in many businesses, out of which UBL was one of them. Kingfisher Ultra Max was Kingfisher’s newest addition to the super-premium strong beer segment. It was a larger-based beer with 8% alcohol by volume content and was stronger in terms of alcohol content than Kingfisher Ultra, which was also from the super-premium segment. This brands positioning was such that it targeted the premium segment. The top management was considering a change in positioning for their Ultra Max brand. A research report submitted by a premier business school also recommended a change in positioning. The officials in the meeting are contemplating the two options for the shift in positioning; one is to make the change of positioning across India and the other is to make the change specific to some states.

The case is targeted at students of post-graduation and under-graduation programs in business administration, specializing in marketing management, brand management or marketing strategy. Also, the case study can be included as part of courses related to strategic management and competitive analysis.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing.

Teaching Notes are available for educators only.

This paper is a Conference Report (ICDT-2019) organized by Rajiv Gandhi National University of Law, Patiala, Punjab, India

The whole conference is articulated in the form of a Conference Report.

The conference provided an opportunity for participants to share ideas, reach some consensus, agree on differences of opinion and create a future action agenda. All the participants from all different backgrounds were able to bring new things to light and deliberate on contemporary issues related to knowledge trends and digital strategies that will lead to smart future.

The International Conference on Digital Transformation-2019 on the theme of “A Cognitive learning towards Artificial Intelligence” was convened by Rajiv Gandhi National University of Law, Patiala, Punjab, India during September 6-8, 2019 in Patiala, Punjab, India.

The study's objectives are to conduct a comprehensive review of existing knowledge, thoroughly understand the present state of green finance, identify emerging research trends, perform content analysis and offer valuable guidance for advancing this field.

Data has been collected by selecting highly indexed databases, Scopus and Web of Science. These databases are well-known repositories of academic papers, journals and other scholarly publications related to various fields of study. This research uses the PRISMA methodology for conducting a structured literature review and employs a bibliometric approach to summarize the findings of the previous studies. “R” studio and Biblioshiny are used to clean the data and visualize the results. The TCCM framework is utilized to propose potential avenues for future research in the domain of green finance.

The research uncovers the potential areas in the domain of green finance for future work, encompassing green bonds, the green economy, connectivity, forces, constraints and sustainable development. Furthermore, this process enhances the theoretical underpinnings of scholarly investigations within the discipline by succinctly synthesizing and evaluating preexisting literature. This contribution could facilitate more informed and focused research endeavors in green finance.

The research findings have practical implications for researchers, practitioners, regulators, legislators, issuers and investors involved in green finance. The results can take initiatives to improve practices related to issuing and pricing green financial products and enhance the understanding of interconnectedness within the field.

This ground-breaking research sheds light on various emerging areas by taking a new approach, including the most widely read articles, authors and journals and the broader conceptual and intellectual framework. That includes finding and expanding original research streams, summarizing the most seminal works, and suggesting new research pathways.

Analyze the importance of sustainable innovation strategy applied in manufacturing companies in Indonesia which affects the company's financial performance through several mediating variables.

The population in this research was medium and large manufacturing company business units in East Java. Business units are part of a company considered as the profit center. The business unit as the unit of analysis in this research is part of the organization that: (1) is responsible for the production and marketing of a product or set of products; (2) is formed by product type; (3) has its own competitors which are different from competitors of other business units or divisions within a parent company; (4) has a manager who is responsible and has authority over the planning and implementation of strategies to achieve the specified profit target.

Innovation strategy has a significant effect on financial performance. Human capital does not significantly mediate the relationship between innovation strategy and financial performance. Capital performance and internal performance do not mediate the relationship between innovation strategy and financial performance. Management accounting information system does not mediate the relationship between innovation strategy and financial performance. Internal process performance mediates the relationship between innovation strategy and financial performance. Management accounting information system and internal process performance mediate the relationship between innovation strategy and financial performance.

The difference in findings confirms that this research needs to be conducted. On the other hand, there is no research that has comprehensively tested the mediating effects of Human Capital and Management Accounting Information System in the relationship between Innovation Strategy and Internal Process Performance and the Impact on Corporate Financial Performance. The originality of this research can be seen in the use of contingency theory which narrows the gap between the industrial organization (I/O) paradigm and the resource-based view (RBV) regarding competitive advantage and performance. Specifically, this research introduces innovation strategy, human capital, management accounting information system, and internal business process performance as the contingency factors that affect financial performance. Second, empirically, this research tries to reduce the gap in empirical research by offering new research model and new research establishment at the level of strategic business units (SBU) in manufacturing companies in East Java. This research is expected to be useful for policy decision making, especially for managers who want to improve strategic business unit's financial performance.

Services marketing and marketing strategy.

The case is basically aimed at post-graduate management students; it can be used in strategic management courses. Students can understand McKinsey's 7S model with the help of this case as well as the seven Ps of service industry. Students can also gain an insight into the hub and spoke model. The case can also be used in courses of entrepreneurship.

The case is primarily the entrepreneurial journey of Mr Samar Qureshi in a quick service restaurant business. The entrepreneur Mr Samar Qureshi at a very young age dreamt of opening up an Indian fast food chain. He worked hard to make his dream a reality. In a brief period of five years Qureshi's Fast Trax has reached the level of world-renowned fast food chains like McDonald's and KFC in terms of quality and ambience. Overcoming the hurdles and the challenges Fast Trax has 22 outlets in Delhi NCR. Samar has also introduced the fast food culture in a small town, Aligarh, and wishes to expand it further to other B class towns of India where people desire to go to fast food chains and to enjoy the high standards of food and service as are enjoyed by people living in metros. He has also been instrumental in changing the concept of canteen to restaurant in schools and colleges. The case discusses the challenges facing Fast Trax in the cut-throat environment of the fast food industry.

These include: highlighting the 7Ps of services in the context of a retail chain and establishing interlinkages between the seven Ss identified by McKinsey.

Teaching notes are available. Please consult your librarian for access.

Over the last few decades, electronic banking has been used widely to manage financial transactions worldwide. More recently electronic wallet (e-wallet) banking has been identified as an innovative mode of e-payment and enhances e-banking customer experience. Although e-wallet banking service is more secure, fast, convenient and cost effective, compared to conventional web-based banking, adoption of e-wallet application is limited among e-banking consumers. To address this issue, the current study has conceptualized task technology fit (TTF) model, diffusion of innovation (DOI) theory and protection motivation theory towards adoption of e-wallet service. Moreover, pandemic risk is studied as moderating factor between the relationship of e-wallet and use of e-wallet banking among banking consumers.

The research design of this study is based on positivism research paradigm. This study is cross-sectional and used deductive level of theory to formulate hypotheses. Research survey was conducted towards e-banking users. For statistical findings research framework is tested with 280 numerical responses. Data are estimated through partial least square structural equation modeling (PLS-SEM) approach.

Statistical results demonstrates that collectively factors underpinned protection motivation theory, TTF and DOI have shown large variance R² 65.7% in adoption of e-wallet. The effect size f² analysis has revealed that compatibility is one of the most influential factors in determining individual behavior to adopt e-wallet. Similarly, Geisser and Stone Q² analysis has disclosed substantial predictive power to predict adoption and use of e-wallet service.

Theoretically, this study integrates protection motivation theory, DOI theory and TTF model toward adoption of e-wallet service and hence contributes to information system literature. To practice this, research has suggested that factors such as pandemic risk, perceived severity and compatibility are most influential factors and hence need policy makers' attention to boost e-wallet adoption.

This study is original as the study develops an integrative research model to investigate e-banking user behavior to adopt of e-wallet service. Moreover, pandemic risk is tested as moderating factor between adoption and use of e-wallet which, in turn, enhance the value of this study and directs how to deal with existing and future pandemic crisis.

The purpose of this study is to examine the impacts of different forecasting methods (judgmental, quantitative and mixed forecasting) on firms' supply chains and competitive performance.

Working with three groups of manufacturing companies, we explore the consequences of judgmental, quantitative and mixed forecasting methods on firms' competitive performance in supply chains. The validity of constructs and path relationships was examined using structural equation modeling (SEM).

Our findings indicate that supply chain efficiency influences both cost reduction and customer satisfaction. In addition, the three dimensions of supply chain performance are shown to be direct antecedents of competitive performance. Our empirical results reveal that although all studied forecasting methods meaningfully influence supply chain performance, the mixed method, compared to the other two methods, has greater capabilities to enhance supply chain performance.

This research provides originality and insight into supply chain practices through forecasting methods to improve competitive performance.

This study aims to explore the dynamics of resilience in tourism and hospitality enterprises by investigating the influence of internal and external contextual factors (i.e. adaptive performance and institutional orientation) on the relationship between entrepreneurs’ resilience and business continuity indicators (i.e. perception of career insecurity and business exit intention).

In the Covid-19 pandemic context, quantitative data were collected using self-administrated questionnaires from entrepreneurs (founders of small-sized restaurants and travel agents in Egypt) using structural equation modeling.

The study reveals that entrepreneurs’ resilience under adversities directly correlates with business continuity indicators, with adaptive performance and institutional orientation functioning as mediators.

The socio-demographic characteristics of entrepreneurs could be further investigated to observe the differences based on age, education and region. The type of business (i.e. restaurants and travel agents) could have an impact on the examined relationships. Therefore, further studies can use multi-group analysis to examine such differences between various sub-sectors of the hospitality business. Finally, the cross-sectional sample method used in this study is another limitation. In any study in which causality is inferred, longitudinal research confirms stronger inferences (Morgan & Hunt, 1994).

An instant implication is that entrepreneurs can take proactive actions to enhance their resilience. Entrepreneurs should seek to influence their own skills and abilities through various educational and training programs. For example, they can take advantage of business seminars, workshops and executive education courses. Entrepreneurs who have the chance of enhancing their skills in solving complex problems, identifying their strengths, managing their emotions are better able to adapt to unfavorable circumstances.

The inhabited environment. Entrepreneurs should be institutionally oriented by building strong communications and networks with key actors and business-to-business customers. This would help entrepreneurs to understand the rules of the game, adapt to the environment, gain market legitimacy and accordingly acquire the social and financial support when hazards occur.

The extant literature lacks evidence about the internal and external contextual factors underlying the process of resilience in small and medium-sized enterprises and its outcomes. Research on entrepreneurship has rarely discussed the antecedents of business withdrawal. This study contributes to addressing this research gap.

本研究通过考察内部和外部环境因素(即适应性绩效和制度导向)对企业家弹性与企业持续经营指标(即职业不安全感与离职意愿)。

在Covid-19大流行的背景下, 采用结构方程模型, 通过对企业家(埃及小型餐馆和旅行社的创始人)的自我管理问卷收集定量数据。

企业家逆境韧性与企业持续经营指标直接相关, 适应性绩效和制度导向发挥中介作用。

现有文献缺乏中小企业弹性过程及其结果的内外部环境因素的证据。关于创业的研究很少讨论企业退出的原因。本研究有助于解决这一研究差距。

Esta investigación explora la dinámica de la resiliencia en las empresas de turismo y hotelería mediante la investigación de la influencia de factores contextuales internos y externos (es decir, desempeño adaptativo y orientación institucional) en la relación entre la resiliencia de los emprendedores y los indicadores de continuidad empresarial (es decir, percepción de carrera inseguridad e intención de salida del negocio).

En el contexto de la pandemia de Covid-19, se recopilaron datos cuantitativos mediante cuestionarios autoadministrados de empresarios (fundadores de pequeños restaurantes y agentes de viajes en Egipto) utilizando modelos de ecuaciones estructurales.

El estudio revela que la resiliencia de los emprendedores ante las adversidades se correlaciona directamente con los indicadores de continuidad del negocio, con el desempeño adaptativo y la orientación institucional funcionando como mediadores.

La literatura existente carece de evidencia sobre los factores contextuales internos y externos que subyacen al proceso de resiliencia en las pequeñas y medianas empresas y sus resultados. La investigación sobre el espíritu empresarial rara vez ha discutido los antecedentes de la retirada de empresas. Este estudio contribuye a abordar esta brecha de investigación.